- Southwest Airlines is solidifying its commitment to the Mile High City by becoming the official airline partner of the Denver Nuggets and Colorado Avalanche.
- The partnerships go beyond the arenas and focus on community involvement and uniting people around common causes.
- Fans can expect player appearances, digital content, and community events with the partnerships.
Dallas-based Southwest Airlines is gearing up for the upcoming basketball and hockey seasons, revealing last week that it has become the official airline of the Denver Nuggets and Colorado Avalanche. The partnerships were announced during a recent employee-centric event in Denver, Colorado.
With the carrier already being the official airline partner of the Colorado Rockies, the two new partnerships showcase its commitment to the Mile High City. Additionally, Southwest will be a presenting sponsor of the Nuggets and Avalanche.
The 3rd sports partnership in Denver
Southwest’s Vice President of Marketing, Jonathan Clarkson, also spoke about the new partnerships. He said,
“From the hardwood to the ice rink, we’re thrilled to welcome the Nuggets & Avalanche into our partnership family. Partnering with these two winning franchises enables us to share our Mile High Heart in support of the community’s passion points.”
Clarkson also mentioned that the partnerships go beyond the venues where the teams play, saying they are community-focused and intended to unite people, adding,
“Our partnerships are more than just a name at the arena or ballpark. They’re focused on the community and bringing everyone together to rally around a common cause, give underserved communities a hand-up, celebrating moments that matter, and serving the city with our famous Heart and Hospitality.”
Sharing the LUV
The low-cost airline said fans could be on the lookout for player appearances and digital content throughout the upcoming season and…