Sustainability, connectivity are top priority at EBACE2024 | Airlines

The executive aviation industry is currently facing a paradox. On the one hand, demand for private flying remains strong, propelled by the rise in the number of high-net-worth individuals around the globe. While on the other hand, the industry is increasingly being questioned by the public, the media, and politicians over its environmental credentials.  

It is no exaggeration to say that many within the industry fear the possibility of it going the way of the tobacco or coal industries. 

The emerging advanced air mobility (AAM) segment of the industry, which is mostly electric, hybrid or hydrogen-powered, offers not only a blue ocean-type opportunity for growth, but a way for established industry players to demonstrate their sustainability credentials. 

At the same time, the advanced air mobility space and the executive aviation industry are becoming more linked, representing not just a source of funding for startups, but also a platform to develop new commercial opportunities that otherwise would be harder to come by. 

So, it’s no wonder that both types of companies are increasingly grouped together at major industry events such as EBACE. 

The 2024 edition of the EBACE executive air show, between May 28 and 30, 2024, in Geneva confirmed this phenomenon, something already…

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