Virgin Atlantic rolls out Fletcherr AI pricing system | Airline Travel News

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Virgin Atlantic has joined forces with Fetcherr, a demand prediction and AI-native algorithmic pricing optimization solution, to implement its Generative Pricing Engine (GPE).

This partnership establishes Virgin Atlantic as the first airline to leverage Fetcherr’s cutting-edge generative AI pricing technology, to provide customers with optimized pricing and a superior travel experience.

By incorporating the GPE, Virgin Atlantic aims to revolutionize the way airfares are set and disrupt the industry with innovative pricing strategies.

The power of Generative AI

Fetcherr’s GPE stands as the industry’s pioneer in market dynamics generative AI models. By analyzing predicted actions of various market variables, this technology generates real-time market moves to adjust prices accordingly.

Building on Virgin Atlantic’s existing dynamic pricing capabilities, the GPE introduces uniquely granular high-frequency pricing, inventory management, and publishing capabilities, all in one fully automated system.

This end-to-end solution optimizes operations, supports revenue generation, and drives exceptional customer service.

Real-Time optimization

Operating round the clock, Fetcherr’s GPE diligently scans Virgin Atlantic’s entire network. It optimizes and justifies pricing recommendations, ensuring that hidden or lost revenue is captured.

By publishing fares in real-time across all distribution channels, the system eliminates the need for manual intervention, saving valuable manpower.

Additionally, the GPE accurately predicts demand and inventory fluctuations in all markets, enabling proactive pricing adjustments to drive bookings.

Enhancing customer experience

Chris Wilkinson, VP Airline Pricing and Revenue…

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