What are the trends shaping the private aviation industry? | Airlines

Viator – A TripAdvisor Company

Personalised experiences is tipped to be one of the biggest luxury travel trends of 2024. For HNW travellers this often involves private aviation. Here, Elena Enotiades, Head of Partnerships at Fly Victor, reflects on the company’s recent nomination at the 2023 Spear’s Awards for Private Client Innovation of the Year.

Congratulations for being nominated for the Spear’s 2023 Awards. What does it mean to have been nominated?

I’m delighted to see the Alto loyalty programme receiving recognition from Spear’s, especially following its recent upgrade. Now boasting a network of 24 luxury partners and enhanced frequent-flyer point offerings, Alto stands as the sole programme of its kind in private aviation. It is widely embraced by our customers and remains a key Victor USP. The acknowledgement from Spear’s is invaluable in raising awareness of our programme within its audience.

What do you think distinguishes the approach you take to your work?

Alto, which initially launched in 2018 as a frequent-flyer loyalty programme, has significantly evolved under my management. Over the last couple of years, we have introduced a complimentary concierge service and a luxury collective of Alto brand partners.

My work approach is highly flexible and reactive – which it needs to be given our discerning clientele. I’ve spearheaded the relaunch of an entrepreneurial…

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